Objective

Strategy and Approach

Tasty Bite, maker of delicious, easy-toprepare, Indian and Asian-inspired
pouchbased entrees and rice was eager to expand its awareness and sales
beyond the international food aisles in grocery stores.After a recent
acquisition by Mars, the brand explored channels for expansion of both
consumers sales and trade relationships.

Delicious, inexpensive, and packed with nutrition, Tasty Bite products have
been an under-the-radar favorite among campers and RV owners for years.
They are easy to prepare, require no added water, and cost a fraction of
freeze dried food, making them a great choice for consumers’ pantries, and
the perfect choice to take on a camping trip, whether you are backpacking
for a weekend or crossing the country in an RV.

American Park Network developed a multi-channel program that promised
to reach traveling consumers when they were making the most of parks
and public lands during the summer and fall of 2020.With a resurgence of
interest in camping and the outdoors, American Park Network coordinated
with partner Kampgrounds of America (KOA) to distribute samples, engage
with consumers, and create content to be shared across multiple channels
to reinforce

Program Highlights